"It was never RVW’s business plan to make a profit." - Greg Holman, President, Renaissance Vineyard and Winery
The Fellowship is known throughout the wine industry for its attempts to barter. Wine is offered in trade for virtually anything that is needed. Most summarily dismiss such proposals as ill-conceived, if not downright illegal.
The St. Francis Hotel in San Francisco features Renaissance wines, but they are being sold on consignment, a violation of Federal and state law!
Perhaps what Holman meant to say is that RVW never intended to show a profit.